Financial Advisors have a certain image that they need to portray, and that really comes across in the business cards that they hand out. Financial advisors need to show their conservativeness, formality, and stability, along with the reputation of the company they represent.
The business card design is so important in this field because you are dealing with money, and people are very concerned about where their money will go and what kind of profit they can make with it. This is a huge business, and there are thousand of financial advisors to choose from, so the first impression can be a huge factor in whether they choose you. The design should be both bold, and traditional. You want to show them that you can invest their money wisely while taking a little risk to ensure more profit. There shouldnt be any bright colors or pictures, just confident lettering and possibly a small clip art design. A financial advisor wants his or her business card to say they do the job with self-belief and reliability.
If you do have a picture, it should be of the company logo. The brand name of the company is what many people look for when choosing a financial advisor. The larger the company the more trust consumers tend to have. Color business cards are the way to show off your style and innovation without deterring from your position of investing their money. The colors should be strong but not bright. A deep blue, or forest green shows status and importance without seeming arrogant or trendy. When investing money consumers arent looking for new trends over the long run, they are looking for permanence.